The purpose of my work is to enable clients to extract maximum value from the online channel, ensuring they harness the power of the web for their business. If you think I can help your company, please get in touch for a conversation.
The last couple of years has seen the emergence of “local”. For years the local directory space has been dominated by Thomsons & Yellow Pages, both of which have built exceptionally strong brands and customer loyalty over many years- especially Yellow Pages with their iconic brand.
However both have failed to recreate their success online, notably Thomsons who have failed to keep pace with Yell and transition their revenues from print to online. Why is this?
It still surprises me how many business owners are not aware of the conversations going on about them across the web. Or by not monitoring stories about their business/industry what valuable (and free) PR opportunities they are missing.
The sheer scale of the web today and the millions of blogs, forums and review sites on the [...]