I’m not sure quite what to make of this. Is it a smart PR stunt or someone just trying to be “clever” and in fact missing a huge PR opportunity?
It links to nothing (right now) and has no brand associated with it but I bet intrigue has driven people en-mass to the URL and generated a fair amount of viral.
Does social media give you cancer? http://www.doessocialnetworkinggiveyoucancer.com/